As a digital marketer, your primary goal is to develop and implement effective online marketing strategies to promote products, services, or brands through various digital channels. You'll be responsible for driving brand awareness, increasing website traffic, and generating leads or sales. You'll work closely with cross-functional teams to execute digital marketing campaigns and measure their performance.
Responsibilities:
- Strategy Development: Collaborate with the marketing team to develop digital marketing strategies aligned with business goals, target audience, and industry trends.
- Campaign Execution: Plan, implement, and monitor digital marketing campaigns across various platforms, including search engines, social media, email marketing, content marketing, and display advertising.
- Content Creation: Create engaging and relevant content for digital channels, such as blog posts, social media posts, videos, infographics, and email newsletters.
- Search Engine Optimization (SEO): Optimize website content, meta tags, and keywords to improve organic search rankings and increase website traffic.
- Social Media Management: Develop and manage social media marketing strategies on platforms like Facebook, Twitter, Instagram, LinkedIn, and YouTube. Create and curate content, engage with followers, and analyze social media metrics.
- Paid Advertising: Plan and execute paid advertising campaigns using platforms like Google Ads, Facebook Ads, or other advertising networks. Monitor and optimize campaign performance to achieve desired outcomes.
- Email Marketing: Create targeted email campaigns, manage subscriber lists, and track email metrics to nurture leads and drive conversions.
- Analytics and Reporting: Monitor key performance indicators (KPIs) using analytics tools, such as Google Analytics, and generate regular reports to evaluate campaign effectiveness and provide insights for improvement.
- Conversion Rate Optimization (CRO): Analyze website user experience, identify conversion bottlenecks, and implement strategies to improve conversion rates and user engagement.
- Stay Updated: Keep up with industry trends, emerging technologies, and best practices in digital marketing. Experiment with new tools and techniques to enhance marketing efforts.
Qualifications:
Education: A bachelor's degree in marketing, communications, business, or a related field is typically required. Relevant certifications in digital marketing are also advantageous.
Experience: Previous experience in digital marketing, either through internships, part-time roles, or full-time positions, is beneficial. Experience in specific digital marketing areas, such as SEO, social media management, or paid advertising, may be preferred depending on the role.
Digital Skills: Proficiency in using digital marketing tools and platforms, such as Google Ads, Google Analytics, social media management tools, email marketing software, and content management systems (CMS). Basic knowledge of HTML, CSS, and web analytics is a plus.
Analytical Abilities: Strong analytical skills to interpret data, draw insights, and make data-driven decisions. Familiarity with data analysis tools and techniques is desirable.
Creativity: Ability to think creatively and develop innovative marketing strategies to effectively engage target audiences.
Communication Skills: Excellent written and verbal communication skills to create compelling content, collaborate with team members, and effectively communicate campaign results and recommendations.
Adaptability: Willingness to adapt to changing technologies, industry trends, and digital marketing landscapes.
Problem-solving: Strong problem-solving skills to identify challenges, find solutions, and optimize marketing campaigns for better results.
Job location:3rd Floor Plaza No. 69-DD Commercial, DHA Phase 4 Sector CCA DHA Phase 4, Lahore, Punjab 54000, Pakistan
Shift availability:
- Night Shift
Job Type: Full Time
Job Type: Full-time
Salary: Rs35,000.00 - Rs40,000.00 per month
Ability to commute/relocate:
- Lahore: Reliably commute or planning to relocate before starting work (Required)
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